21 Jun Brand building in a box: decoding Safexpress’s dorm-to-doorstep delivery for graduating students
[ad_1] For Safexpress, moving students’ belongings is not a big business, but a brand-building execise.SynopsisHelping students move their belongings back home from the campuses has turned out to be a great branding strategy for Safexpress. Gati, which had started a similar service around 2007-08, lost...