Karan Johar’s Dharma Cornerstone onboards Orry

Dharma Cornerstone Agency (DCA), a partnership between Karan Johar and Bunty Sajdeh, has added social media sensation Orhan Awatramani, also known as Orry, to its talent management roster.

The partnership will enhance DCA’s influencer marketing strategy and allow Orry to expand his influence outside the digital space. Currently, DCA’s talent roster includes Janhvi Kapoor, Sara Ali Khan, Tiger Shroff, Vijay Deverakonda, and Ananya Panday among others.

Expressing his excitement about this collaboration, Orry remarked, “I have been working on creating a strong brand presence for myself, and partnering with Dharma Cornerstone Agency is a significant milestone for me personally and professionally. I am thrilled to embark on this journey alongside Karan Johar and the incredible team at DCA. Together, we aim to push boundaries, break stereotypes, and create meaningful opportunities across various domains.”

DCA EVP – New Media Kim Sharma added, “Orry represents the epitome of the modern-day influencer dynamic with his creativity and forward-thinking. We are delighted to welcome him to our family at DCA. This association not only strengthens our presence in influencer marketing but also fosters trust in us.”