ET WLF 2025 | Innovation, expansion & the future of cricket with ICC CEO Sanjog Gupta & Mithali Raj – The Economic Times Video

At WLF 2025, the session ‘The Next Innings: Innovation and Expansion in World Cricket’brings together some of the biggest voices shaping the sport’s future. Sanjog Gupta, CEO of the International Cricket Council (ICC), and Mithali Raj, legendary cricketer, mentor, and change-maker, will dive deep into how cricket is evolving globally, from new formats and fan engagement to technology-driven innovation and expansion into new markets. Moderated by Shriniwas Rao, this power-packed discussion explores what lies ahead for the world’s most loved game and how it can balance tradition with transformation to inspire the next generation of fans and players.

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