Nine sponsors sign up for Bigg Boss Hindi Season 19

JioStar is bringing back Bigg Boss Hindi on JioHotstar and Colors for its 19th season, premiering August 24. The show, known for high drama and mass reach, has signed nine sponsors across categories including FMCG, auto, lifestyle, and personal care.

The sponsor lineup includes Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakme Peach Milk, and Haier.

“Bigg Boss remains the top choice for brands seeking reach, delivering value for both audiences and advertisers,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar.

Salman Khan returns as host, continuing to be one of the show’s biggest draws.

“This partnership lets Vaseline showcase its portfolio while leading conversations on women’s skincare,” said Pratik Ved, VP, HUL.

“Bigg Boss helps Appy Fizz connect with millions in a culturally relevant way,” said Nadia Chauhan, JMD & CMO, Parle Agro.“With last season’s record viewership, we’re confident of reaching an even larger audience,” said Rizwan Sajan, Chairman, Danube Group.“Bigg Boss is the right platform to position Flipkart as India’s fashion destination,” said Pratik Shetty, VP – Growth & Marketing, Flipkart.

“Bigg Boss provides the right platform to strengthen Citroën’s connect with Indian consumers,” said Shailesh Hazela, MD, Stellantis India.

This season’s theme, Gharwalon Ki Sarkaar, gives housemates decision-making power, turning the house into a battleground of public sentiment.