13 Aug Ormax Media launches OTT sports audience tracker
According to The Ormax Sports Audience Report 2024, India’s sports audience stands at 678.2 million, prompting OTT players to make significant investments in sports across genres, from cricket and football to kabaddi, tennis and wrestling. Ormax Sports Track aims to help platforms and leagues maximise the performance of these properties by evaluating tournaments on four parameters: Buzz, Reach, Appeal and Potency, from the announcement stage until the final game.
“With Ormax Sports Track, OTT platforms now have a powerful, subscription-based tool to benchmark the impact of their sports campaigns against industry-wide trends,” said Keerat Grewal, Head of Business Development (Streaming, Television & Brands) at Ormax Media. “This tool integrates rigorous audience tracking with strategic insights, helping clients drive subscriptions, optimise marketing spend, and stand out in a crowded sports landscape.”
The product is powered by weekly online surveys with 600 regular OTT sports viewers, ensuring balanced representation across metro and non-metro markets. Subscribers will receive two detailed reports every week, a mid-week update on Tuesdays and an end-of-week summary on Fridays, to act quickly on changing audience sentiment.
With sports content increasingly serving as a tentpole driver for OTT services, Ormax Sports Track is positioned as a key decision-making resource. It offers independent, data-backed benchmarks to shape content strategy, boost marketing efficiency and improve returns on investment for stakeholders across sports and media.
Founded in 2008, Mumbai-based Ormax Media works with more than 85 major media and entertainment brands in India, including JioStar, Zee, Sony Pictures Networks, Amazon Prime Video, JioHotstar, Yash Raj Films and Dharma Productions.